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Saturday, November 23, 2013
Apple Love
"CNN reports that self-professed Apple fanatic Jonathan Zufi has published a book of photography profiling 500 of Apple's products
through the years, because unlike other companies Apple has
unapologetically focused on design says Zufi and he wants to celebrate
that with his images. 'Other companies came up with the guts for a
machine and then the engineers would find a way to stuff them into a
box,' says Zufi. 'Steve Jobs started with the box and said, "You need to find a way to get the guts in."'
It's an unlikely project for a software engineer with no formal
photography training. Zufi bought new equipment and consulted with a
professional as he began the project, which was four years in the
making. 'I had a sudden memory of an old game I used to play in high school called Robot War,'
says Zufi. 'I hopped on eBay to look for the game and an old Apple II
to play it on, and that's how I ended up looking through old Apple
products.' Zufi says that he approached each shot by looking for an
image that would 'create that same emotional connection to that product,
but maybe doesn't look like something you've seen before,' and says
that his mission is to showcase the entire spectrum of products that Apple have sold to the public since 1976
– every desktop, every laptop, every notebook, monitor, iPod, iPad,
iPhone, mouse, keyboard, modem, cable, port, adapter, docking station,
memory expansion card — and that's just their hardware."
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