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Friday, September 02, 2011

Some May Understand, Most Won't.

"Yesterday, German technology news site Heise changed their social 'like' buttons to a two-click format (Original in German).
http://translate.google.com/translate?hl=de&sl=de&tl=en&u=http%3A%2F%2Fwww.heise.de%2Fnewsticker%2Fmeldung%2FFacebook-Co-2-Klicks-fuer-mehr-Datenschutz-1335091.html
 This will effectively disable unintentional automatic tracking of all page visits by third-party social sites like Facebook, Twitter or Google+. Less than 24 hours later over 500 websites have asked about the technology. Facebook is now threatening to blacklist Heise (Original in German)."

http://translate.google.com/translate?sl=de&tl=en&js=n&prev=_t&hl=de&ie=UTF-8&layout=2&eotf=1&u=http%3A%2F%2Fwww.heise.de%2Fnewsticker%2Fmeldung%2FFacebook-beschwert-sich-ueber-datenschutzfreundlichen-2-Klick-Button-1335658.html
As I read the updated story, Facebook has backpedaled a bit, so "blacklist" may no longer be the operative word. Another, anonymous reader, adds a quick explanation of the changed interface: "Instead of enabling Facebook to track a user (arguably without prior consent) by placing a 'like' button on the website in the usual way, a greyed-out like button is shown. If a user wants to share or 'like,' he has to execute an additional click to enable the original Facebook 'like' button and get the desired behavior. This technique obviously has a disadvantage for Facebook, because the behavioral tracking does not work anymore."

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