"Clay Latimer writes at IBD that Ian Ballantine, called by many the
father of the mass-market paperback, helped change American reading
habits in the 1940s and '50s founding no fewer than three prestigious
paperback houses — Penguin USA, Bantam Books and Ballantine Books.
But
Ballantine's greatest influence on mass culture was publishing science-fiction paperback originals,
with writers including Arthur C. Clarke, Ray Bradbury, Philip K. Dick,
Theodore Sturgeon, and Frederik Pohl and publishing the first
authorized paperback editions of J.R.R. Tolkien's books.
"These were
great classics of world fiction," says Loren Glass.
"He published in
original form some of the greatest works in the golden age of science
fiction.
One of the interesting things about Ballantine is that he was
not only a businessman trying to make money in books; he was a student
of literature and publishing, and something of an intellectual."
Turning serious science fiction into a literary genre ranks among Ballantine's greatest feats. Prior to Ballantine Books, science fiction barely existed in novel form.
He changed that with the 1953 publication of "Fahrenheit 451," the
firm's 41st book. "That was obviously a key moment in the history of
science-fiction publishing," Glass says.
In 1965, when Tolkien's rights
to his "Lord of the Rings" trilogy lapsed, Ace Books published his books without paying royalties
and Tolkien responded by conducting a personal campaign against Ace.
Tolkien began to urge the fans who wrote to him to inform them that the
American copies were pirated: "I am now inserting in every note of
acknowledgement to readers in the U.S.A. a brief note informing them that Ace Books is a pirate,
and asking them to inform others."
Ballantine quickly bought the rights
and included Tolkien's back-cover note: "Those who approve of courtesy
(at least) to living authors will purchase it and no other.""
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