But Ballantine's greatest influence on mass culture was publishing science-fiction paperback originals, with writers including Arthur C. Clarke, Ray Bradbury, Philip K. Dick, Theodore Sturgeon, and Frederik Pohl and publishing the first authorized paperback editions of J.R.R. Tolkien's books.
"These were great classics of world fiction," says Loren Glass.
"He published in original form some of the greatest works in the golden age of science fiction.
One of the interesting things about Ballantine is that he was not only a businessman trying to make money in books; he was a student of literature and publishing, and something of an intellectual."
Turning serious science fiction into a literary genre ranks among Ballantine's greatest feats. Prior to Ballantine Books, science fiction barely existed in novel form.
He changed that with the 1953 publication of "Fahrenheit 451," the firm's 41st book. "That was obviously a key moment in the history of science-fiction publishing," Glass says.

Tolkien began to urge the fans who wrote to him to inform them that the American copies were pirated: "I am now inserting in every note of acknowledgement to readers in the U.S.A. a brief note informing them that Ace Books is a pirate, and asking them to inform others."
Ballantine quickly bought the rights and included Tolkien's back-cover note: "Those who approve of courtesy (at least) to living authors will purchase it and no other.""
No comments:
Post a Comment