Commercial Christ?
Forget
about trying to find any signs of the risen Christ. Something tells me
Jesus of Nazareth doesn’t exactly like “doing lunch” with his classier
counterpart Commercial Christ®. Despite the business books proclaiming
Jesus as the perfect model for today’s corporate CEO, he doesn’t own the
proper Armani suit or even a decent pair of shoes.
For sure, he’d get
shown the door for blowing his stack at the shareholders one time too
many and probably end up in jail for giving away all the company’s
assets. On his blog, author Kester Brewin asked a number of writers to
respond to this question: “What are the ‘grand challenges’ for theology
for the 21st century?”
I answered:
“The challenge is finding ways to
communicate theological change without becoming yet another crass Christian marketing machine.” Rob VanAlkemade, director of the
documentary What Would Jesus Buy? often gets asked, “Isn’t it
hypocritical to ask people to pay money to see a film promoting
anti-consumerism?” He responds, “No, but it is ironic.”
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