Is this what we wanted?
Apple's rumored music streaming service looks set to materialize soon, and a lot of people are talking about how good it might be.But Nilay Patel is looking at the other side — if the service fits with Apple's typical mode of operation, it'll only work with other Apple products.
"That means I'll have yet a fourth music service in my life (Spotify, Google Play Music, Prime, and Apple Music) and a fourth set of content exclusives and pricing windows to think about instead of just listening to music."
He points out Steve Jobs's 2007 essay on the state of digital music and notes that Jobs seemed to feel DRM was a waste of time — something forced on Apple by the labels.
"But it's no longer the labels pushing DRM on the music services; it's the services themselves, because locking you into a single ecosystem guarantees you'll keep paying their monthly subscription fees and hopefully buy into the rest of their ecosystem. ...
Apple Music might be available on Android, but it probably won't be as good, because Apple wants you to buy an iPhone....
There's just lock-in, endless lock-in."
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