The University of California, Davis spent at least $175,000 to improve its reputation on the internet after images of campus police pepper-spraying protestors went viral in 2011, according to documents obtained by The Sacramento Bee.
The money went to public relations firms that promised to clean up the university's search results. One company outlined a plan for "eradication of references to the pepper spray incident," according to the documents, and was eventually paid nearly $93,000, including expenses, for a six-month campaign in 2013.
After that, the Bee reports, the university paid $82,500 to another PR firm to create and follow through on a "search engine results management strategy."
The latter firm was later given thousands more in other contracts to build a university social media program, and to vet its communications department.
Throw money away, chasing after feathers in the wind...
Oh, by the way, the over zealous cop gets $38 thousand dollars in workers' compensation from the university for suffering he experienced after the incident.
Poor baby...
The students got what?
Pepper spray in large doses!
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