Reliability and Longevity have our confidence but short lived apps cast a shadow on the provider with us

"The Google Keep note-keeping app has had a frosty reception. Analysts including Gartner have said its functionality is laughable compared to that of the rival Evernote (saying "it's like saying MSFT Paint is a threat to Photoshop") and other users have rejected it on the grounds that after the death sentence on Reader, Google can't be trusted not to pull the plug on a service which people have come to rely on."