Cook took to the interview circuit this week to heavily promote the release of the new 12.9-inch iPad Pro and didn't waste any time kicking some dirt in the eyes of PC consumers around the world.
When questioned on his thoughts about PCs, Cook wondered, "I think if you're looking at a PC, why would you buy a PC anymore?
No really, why would you buy one?"
Many would take issue with those comments.
But we'll leave those comments behind, because Cook decided to set his targets on the current darling of the PC community — the Microsoft Surface Book.
Even though Cook says that his company's relationship with Microsoft is "really good," he went on to say that the Surface Book "tries too hard to do too much" and that "it's trying to be a tablet and a notebook and it really succeeds at being neither."
It will be interesting to see Mr. Cook's reaction as sales figures for the device roll in post holiday shopping season.
I will be getting one!
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