According to new data from ComScore, more than half of all time Americans spend online is spent in apps -- up from around 41% two years ago.
It's a stat that will be discomfiting to advocates of the open web, as well as companies whose core business is built around it -- notably Google.
As content that was once freely available and indexable on websites becomes silo-ed away in closed-off apps, it makes it harder to search and link to content.
This is, of course, the cornerstone of Google's original business.
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I never liked apps. I know people who have left Windows OS because of the apps even though they have been with windows since Dos 1.0.
They migrated to Apple OS.

Google kind of shot themselves in the foot by supporting the apps movement.
I am still using Windows 10, but I never have used the apps.
In fact I use Classic Shell to retain some of the familiarity of Windows.
Ya...I hate apps...never have used them...never will...
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